Alexandra Birau is a Senior Digital Marketing Consultant with international experience in building customized digital marketing strategies and action plans. Last year, she launched (RE)SOURCE, her own Digital Marketing Agency, where she advises statups, B2B and B2C companies in France and in Luxembourg on their online growth. Her mission is to deliver real business value in areas of lead acquisition, prospect conversion and customer loyalty.
Alexandra comes from the web agency industry where she designed and managed digital projects and strategies for renowned brands like Renault, RUF, Isotoner and Casa Azzura. She successfully led creative and technical teams on challenging projects, particularly in the e-commerce market.
She values sharing her knowledge and experience, and she is always ready to exchange ideas and tips with other entrepreneurs, fellow marketing professionals and students. She also teaches Digital Marketing in several public and private universities in France.
Alexandra’s advice to startuppers: “Really understand your clients, solve one of their meaningful problems, create a genuine user experience and you’re start-up will be the next unicorn!”