Thomas Crépon graduated in Quantitative Marketing (DESS) at the Graduate School of Business of Grenoble – France (2000). After his studies, he started working in Market Research Institutes in Paris (Infratest, Louis Harris). As Research Director, he was focusing on various sectors such as media, new technologies, transport, bank insurance finances, energy, automotive, pharmaceutical. After 6 years in institutes, he took responsibility during 3 years for the Strategic Marketing and Market Research department of CBS Outdoor (Paris), an outdoor advertising company.
Back in Market Research and Opinion Poll institute, he joined TNS Ilres in 2008. As Client Service Director, he leads a researcher team servicing both local and international clients. Passionate about marketing, he loves working on topics related to digital, brand and communication, media and advertising efficiency, customer experience and stakeholder management.
Since its launch in 2010, he has been involved in the respective KANTAR TNS “Digital Life” and “Connected Life” surveys that analyse how connectivity is reshaping consumers, connections, content and commerce.